Volkswagen x Professional Ski Instructors of America. This non-profit organization in the United States provides education and certification for ski instructors as well as industry resources.
Product design. In this partnership I created the illustrated artwork, and limited edition poster, t-shirt and car wrap for the Volkswagen partnership with The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI).
About the non-profit. The PSIA sets standards for ski instruction and trains ski teachers to deliver consistent, high-quality lessons to skiers of all abilities. They also work to promote skiing / snowboarding as a sport and lifestyle and to support the professional development of its members.
As a former member myself, I was thrilled and honored to create a custom graphic to help raise awareness for their great commitment to helping growing ski instructors like me on and off the slopes.
As a former member myself, I was thrilled and honored to create a custom graphic to help raise awareness for their great commitment to helping growing ski instructors like me on and off the slopes.
