I created custom brand marketing experiences for Backcountry and their house of brands including their marketing partnership with NBC sports. I was the lead in establishing and managing their brand guidelines, from site activations to digital shopping experiences. I served as a visual lead managing a small team of 5 creatives.

Backcountry x NBC Sports Dew Tour
Backcountry x Danner ecommerce product journey
Backcountry x Arc’teryx outfit customizer
Backcountry x Adidas Snowboarding brand page
Backcountry print catalog and ecommerece journey
Backcountry brand
Contact Liz Hayes
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