Liz Hayes x Backcountry

A creative leader delivering brand marketing experiences for an outdoor retail brand and its house of brands. As a Senior Art Director, she created custom brand marketing experiences across digital channels, including a major marketing partnership with NBC Sports. She led the establishment and management of brand guidelines across site activations and digital shopping experiences. In this role, she served as the visual lead, managing a team of five creatives and ensuring consistency and quality across executions.

Liz Hayes x Backcountry

A creative leader delivering brand marketing experiences for an outdoor retail brand and its house of brands. As a Senior Art Director, she created custom brand marketing experiences across digital channels, including a major marketing partnership with NBC Sports. She led the establishment and management of brand guidelines across site activations and digital shopping experiences. In this role, she served as the visual lead, managing a team of five creatives and ensuring consistency and quality across executions.

Backcountry x NBC Sports Dew Tour
Backcountry x Danner ecommerce product journey
Backcountry x Arc’teryx outfit customizer
Backcountry x Adidas Snowboarding brand page
Backcountry print catalog and ecommerece journey
Backcountry whitespace
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