Backcountry x Danner ecommerce product journey

When working for a retailer we are constantly challenged with designing new and exciting wireframes to feature brands at their fullest potential. When Danner dropped on our docks this past year we were more than excited to collaborate with them to create a curated shopping experience for their new products. Now we have multiple options to showcase this new product. Do we show the customer a normal static landing page that eventually just disappear after a 2 week promotional period? Or do we overhaul their brand pages and even product detail pages so the marketing lives until the product sells out? When a user comes to the site they would be lead there from multiple points and in the past would have separate experiences. From a design standpoint why can’t you be lead into a beautiful experience? This design layout is an exploration in creating a cohesive marketing and branding experience for when a user lands directly on a product detail page as well as the Danner brand page.