Backcountry x Arc’teryx outfit customizer

As an Experience Design Director, I created a visual design system for our products. From pre to post purchase, I created and lead the product expression and experience for Skullcandy. In this role I created and managed the packaging identity to digital experience to product onboarding and post purchase experiences. I served as a visual lead for user experience leading two agencies with a team of 20+ creatives outside of the organization.

Here you can see the model wearing the gear and on hover the product is linked out to their respective product detail pages to purchase. The artwork included product in use, product on model to show a more detailed fit and a complete layering system for the Whiteline Collection. 

On hover the plus icons revealed the item information including size and price. On scroll the page horizontally tabbed through each look with the same layout per outfit. We saw this promotion increase engagement with featured skus in the collection as well as increased sales in cross merchandised products. 
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