





Poler Camp is a company that produces outdoor camping equipment, apparel, and accessories. They were known for their colorful and functional camping gear, including tents, sleeping bags, backpacks, and chairs, as well as their stylish clothing and accessories such as hats, jackets, and bags. The company was founded in Portland, Oregon, with the goal of making camping and outdoor activities more accessible and fun for everyone. They were popular among outdoor enthusiasts, campers, and travelers who appreciated the unique and colorful designs of their products. In 2018, Poler announced that it would be closing its doors due to financial struggles. Its legacy lives on through its products, which are still sold online and in select retail stores. With a new refresh in branding this project showcases conceptual layout for a homepage, category page as well as responsive product detail page showcasing the life and joy that the brand inspired for many outdoor enthusiasts.