Black Friday at Adobe. Our goal was to create a set of visuals that attract, engage and convert new customers. Offering exclusive, time-limited discounts on premium software packages. They key to this years success was to have the ability to scale this for our content needs, media types, different channels, and languages localization.
Elevate the artists. We worked with a network of global artists who produced a set of visuals that were incorporated in the Adobe A. Together we produced 21 unique pieces of art with a goal to bring visibility to the artists and tell their unique backstories about their artistic process.
Adobe AI. This years visuals were produced by 5 external artists and 8 internal artists. Every artist built their pieces using our the latest generative AI features in our products.
Customer audiences. Together these artists imagined our product categories through their visual lens and unique style. They produced a series of variations of their base artwork to align to our customer segments.
Collaboration. In addition to our artists, there were over 70 employees working on this project with cross-collaboration with marketing, product and innovation teams. The artwork was used in key placements throughout customer journeys during 3 promotional periods starting in November - December. This year with the help of automation we were able to drastically decrease the amount of unused variations of marketing content.
