Adobe Photoshop ecommerce product journey

Adobe Photoshop is a professional image editing software. It is widely used for manipulating, enhancing, and retouching images with tools for working with images, including layers, filters, color correction, and selection. Photoshop is often considered the industry standard for digital image editing and manipulation and is available for desktop, tablet and web (beta) browser. This project updates the visuals and copy for the product page. It promotes top features while showcasing a simplified interface to explain to new users what they can do with the app. Since Photoshop offers a wide range of tools and features we brought forward personas to show real life examples of creating content for a small business. My role in this project was to creative direct the new animations and integrate new user research by implementing ux patterns from other winning testings including the sticky promotional bar. Below is an interactive prototype of the test experience so you can experience the animations while scrolling through the page.