Generative AI. Adobe is—and always will be—a creator-first company. With generative AI, creatives now have new superpowers that are changing the nature of creativity itself. But no tool or technology can replace the human imagination, craft, and taste of creative professionals.
As a lead for the Photoshop feature launches I tested new features, created and collaborated with other designers to build brand visuals and digital experiences to demonstrate the latest product releases.
Adobe’s commitment to creators starts with Adobe Studio. We’re setting the industry standard for generative AI by using our innovative tools to market our products—with the same human touch we’ve always had.
Reference image is a Photoshop (beta) feature that is part of generative fill. It allows the user to upload an image to more precisely control text prompts when generating images. The queen bee started with an Adobe stock image and with generative fill the bee was created with a text prompt. Then a new selection was made and with reference image of a diamond necklace the new queen bee was created. Click on the below experience to see the bee being created, then generated with generative fill and reference image.
In addition to this above interactive experience additional flows were created across other marketing landing pages for generate background and generate similar product features.
