

At Adobe, our global product releases occur every October during our Creative Conference Adobe MAX. Adobe MAX is an annual conference where features are revealed for our flagship software tools like Photoshop, Illustrator, InDesign, and many more. The conference brings together designers, developers, and other creative professionals from around the world to showcase the latest innovations, technologies, and trends in the creative industry. My role for the What's New page on Adobe.com is to get subscribers excited for the latest and greatest features in the product and create an engaging experience to the customer. From design, creativity, photography, video editing, web development, and 3D, this page contains a large amount of product information. Adobe MAX provides a great opportunity to cross-collaborate between product, marketing and creative stakeholders. Because MAX is considered one of the largest and most important creative conferences in the world. This project is one of my favorites to be apart of. This past year we launched this page globally with targeted versions for logged in and logged out customers. The interactive prototype below features pop ups on each product card that reveals more product features.