Adobe Summit. Is the annual flagship conference bringing together marketers, creatives and technologists to explore the future of digital experiences. The event showcases product innovation, real‑world use cases, and hands‑on demos across data, creativity, AI, and customer experience.
Senior Creative Director Celeste Lam
Managing Creative Director Liz Hayes
Creative Director Valerio Massimi
Associate Creative Director Zach Shapiro
Associate Creative Director Kenneth Flores
Managing Creative Director Liz Hayes
Creative Director Valerio Massimi
Associate Creative Director Zach Shapiro
Associate Creative Director Kenneth Flores
Adobe Summit Archetypes Activation. I worked on the design of a cohesive set of six 3D activation characters built entirely with Adobe Firefly. The characters were developed as abstract, sculptural archetypes, each exploring form, materiality and personality while working as a unified visual system. Designed for real‑world use on the Summit show floor, the character set helped translate complex creative technology into something inviting, tactile and instantly recognizable.
The Characters. Were used across an experiential activation that encouraged hands‑on exploration and conversation at scale, pairing playful visual storytelling with high‑fidelity execution. Together, the set demonstrated how generative tools can support brand‑safe, production‑ready design while still leaving room for imagination and craft.
Results.
2,398 demos completed
1,575 totes given away
1,000+ leads captured via scanners
Below is a snap shot of my Adobe Firefly Boards file used for character exploration and generation.
2,398 demos completed
1,575 totes given away
1,000+ leads captured via scanners
Below is a snap shot of my Adobe Firefly Boards file used for character exploration and generation.
