Experiential Design & Merchandise Production For Adobe Firefly's presence during The Webby Awards in New York City Times Square takeover, I worked alongside with team for generation of branded artwork and event merchandise that supported a high-visibility activation in Times Square.
Executive Creative Director Alejandro Chavetta
Senior Creative Director Angela Fisher
Managing Creative Director Kendall Plant, Liz Hayes
Creative Director Michael Jarrott
Associate Creative Director G Gabel
Technical Producer Serge Jespers
In collaboration with Thinkingbox Creative
Senior Creative Director Angela Fisher
Managing Creative Director Kendall Plant, Liz Hayes
Creative Director Michael Jarrott
Associate Creative Director G Gabel
Technical Producer Serge Jespers
In collaboration with Thinkingbox Creative
Creative. Working across creative, marketing, and production teams, our team developed visual assets that translated the Firefly brand into a physical experience, creating cohesive touchpoints for attendees and passersby. The project included custom apparel design, environmental graphics, and production-ready artwork tailored for large-scale event execution.
Firefly. My role focused on bridging concept and image generation. Ensuring designs remained visually impactful while meeting the technical requirements of fabrication, printing, and on-site installation. The merchandise program centered on limited-edition T-shirts for the booth designed to drive engagement and extend the activation's reach beyond the event itself.
Firefly Boards. Is a critical product that our team used for character, scene and story development using generative AI features. With the theme of NYC we we're able to ideate and collaborate rapidly. We reduced delivery time and friction that normally would happen between handing off files. This workflow allowed us and our agency partners to move fast, collaborate and approve image and video generations in real time.
