Adobe at Cannes Lions. Showcases how creativity, data, and generative AI power modern advertising at global scale. Through live demos, thought leadership, and brand activations, Adobe demonstrates how brands move from insight to idea to execution faster than ever using Adobe Creative Cloud, Firefly, Frame.io, and Adobe Experience Platform. The presence highlights how creative teams and marketers collaborate in real time, transforming ideas into content that is culturally relevant, personalized, and ready to perform across every channel.
Executive Creative Director Alejandro Chavetta
Senior Creative Director Angela Fisher
Managing Creative Director Liz Hayes
Creative Director Michael Jarrott & Ellen Pifer
Associate Creative Director G Gabel, Sheila Vu, Max Hendren & Jeremy Blakeslee
Senior Designer Chris Bartoldus
In collaboration with Dentsu & Skycar Creative
Senior Creative Director Angela Fisher
Managing Creative Director Liz Hayes
Creative Director Michael Jarrott & Ellen Pifer
Associate Creative Director G Gabel, Sheila Vu, Max Hendren & Jeremy Blakeslee
Senior Designer Chris Bartoldus
In collaboration with Dentsu & Skycar Creative
Adobe x Cannes. Adobe is the creative and operational engine behind the world’s most influential campaigns. From responsibly trained generative AI accelerating ideation and production, to end to end workflows that connect storytelling with performance, Adobe shows how great advertising is built today. The focus is not just on tools, but on empowering creative ambition, unlocking scale, and helping brands deliver authentic experiences that drive business impact.
The world. This creative came out of one single image, The hand holding the orange. The sub stories that arrived out of this single image created an entire desert themed world. This world was then presented to teams so that they could create feature based stories based to match their business needs. This art direction allowed multiple teams to create faster and create unique variations based off one single piece of art.
The placements. From on site booth activations in Cannes, OOH advertising and press releases this visual language tied Adobe's marketing together to show up cohesively.
The event. The presence highlights how creative teams and marketers collaborate in real time, transforming ideas into content that is culturally relevant, personalized, and ready to perform across every channel.
Firefly Boards. Is a critical product that our team used for character, scene and story development using generative AI features. I built the primary image and world all in Firefly and we use boards to share with team members. We reduced delivery time and allowed creative to flex with the feature readiness. In the speed of AI this workflow allowed us and our agency partners to move fast, collaborate and approve image and video generations in real time.
Q&A.
Q: Where do you come up with these wild ideas?
A: I'm always testing generative model consistency in image and video performance. The poodle in particular was based off of my son who we recently learned is allergic to cats and dogs. A friend casually recommended a golden doodle. While the group swimming in the pool was inspired by our new intern who is a silver medal artistic swimmer at the 2024 Paris Olympics. No animals were harmed in the development of this story. All brand logos and identities are fictional.
