10. Text contrast, for accessibility make sure all of your text and background colors are compliant.
10. Text contrast, for accessibility make sure all of your text and background colors are compliant.
I’m going to spill the industry secrets and the anatomy of how to increase your click through rate on an email. Yep, this has worked for over 15 years And because email uses such basic code, this formula really hasn’t changed. First step is to have something awesome to sell. If you have a crap product, no one will click. In addition to that you need eye catching creative and copy. Whatever your email looks like, so should your website. You can see to the attached example of the website navigation and email. Color out performs black and white images and certain colors perform better in different regions. Blue, red, purple, green perform the best. On model images and lifestyle images don’t get as many clicks as a solo product shot. Second step is you can’t bake all of your copy into your images, I don’t care what other brands are doing because you’ll kill your text to image ratio. Yes this is a thing. With out having html text and links, you’ll struggle to inbox. Also remember Alt Text. Most people still don’t view emails with images on.