As an Experience Design Director, I created a visual design system for our products. From pre to post purchase, I created and lead the product expression and experience for Skullcandy. In this role I created and managed the packaging identity to digital experience to product onboarding and post purchase experiences. I served as a visual lead for user experience leading two agencies with a team of 20+ creatives outside of the organization.
The path to purchase doesn't end after the sale. Being a usability designer is more than designing websites and apps. Thinking about the entire journey of how a customer interacts with a product and how to help them when they get stuck is true usability design. This project was more than a redesign of the Skullcandy.com help center but all of the touch points to help a customer post purchase. I led the overhaul of a quick start product onboarding guide in package, to app and web support. This project utilized vibrant color gradients from packaging to create a uniform experience.
