Skullcandy collection page

Skullcandy has established itself as a leading brand in the audio industry, known for its distinctive style, affordable prices, and unique product drops. Product launches are key to keeping your brand fresh and relevant. My role in these custom product launches at Skullcandy were to drive sales through strategic product drops every month on Skullcandy.com by creating a 6 page immersive experience called 12 moods. This was the collection page that featured all 12 months and was an entry point for paid advertising on Skullcandy.com. The collection page experience was localized in 5 regions for Canada, UK, France, Germany, and Japan and at a high level connected each month to drive conversion and hype on these limited edition launches. Each monthly product launch featured 6 athletes and 6 musicians with 2 custom products featuring a vibrant color and a mood to go with the month. Skullcandy had a large brand awareness and was accessible through large global retailers that carried our large volume sku colors but rarely was there an opportunity for peg space for limited edition skus and collaborations. From concept to execution of the layout, working with engineering, getting stakeholder sign off and creative execution this project was brought to life by vibrant gradients and a horizontal album cover artwork that would lead you to each months product drop. View the live experience at https://www.skullcandy.ca/12-moods