Skullcandy 12 Moods. This campaign aimed to highlight the brand's vibrant personality and connect with audiences through emotions, music, and creativity. Each month, the campaign focused on a specific "mood," showcasing it with curated playlists, exclusive product drops, and visual content that matched the theme.
Design. This experience was based on a historical timeline to highlight artists, musicians, athletes and drive urgency for limited edition product drops. The design was inspired by album cover art and featured a horizontal scroll.
