Skullcandy product customizer

Color is in Skullcandy's heritage, and expanding our B2B business was an area of growth for our company in the US. From reserach we concluded that demand for custom product would be a large area of growth not only for our B2B business but for our B2C customers as well. Below you'll discover Skullcandy i'mprint. A direct to product customizer that allowed the user to upload their own image, logo or select from a library of stock graphics that we would print directly on a product. By creating this experience it allowed the business to do more limited edition product creation and flexibility to by-pass production overseas. We controlled the inventory, licensed graphics, production and fulfillment from our Park City, Utah offices while the customer would select and place an order through this 3rd party integration.