Skullcandy Livestream Concert Series Brand Experience

Skullcandy is a company that specializes in producing audio products, particularly headphones, earbuds, and audio accessories. Founded in 2003, Skullcandy has gained popularity for its stylish designs and focus on delivering quality sound experiences to its customers. They offer a range of products catering to different preferences and budgets, from affordable earbuds to premium over-ear headphones. Skullcandy has become a well-known brand in the audio industry, especially among younger consumers and those interested in streetwear and action sports culture. Our roots were born on the streets with skateboarding and on stage so naturally a livestream series kicked off at the Berrics in LA. Each event was an exclusive invite and was livestreamed on Facebook, Instagram, Twitch and YouTube. It allowed viewers to watch the event as it unfolded and opened the doors to a wider audience to retargeting. I produced the brand experience on our .com, social posts, video livestream bug graphics and recaps on our global sites.